Photography by: Sophie Carefull.
The name Webb & Farrer came about because Webb is my Grandma Jean’s maiden name and Farrer is my Grandma Olive’s maiden name. I wanted to use their names so I’d have them with me all the time and to remind me of their gardens that inspired me. In Grandma Webb’s garden I remember tottering down the garden path, underneath the apple trees that led to the greenhouse. Grandma Farrer had such a neat and tidy garden and amazingly enough, she used to let me run around and pull up the huge rhubarb leaves to
use in my dance routines.
You can read my blog to learn
more about me and my floristry.
Flower Crown Shop
I'm Alex Barton, founder of Webb & Farrer which is based in Brighton.
Having always been a creative type, floristry gave me the excuse to design and make things as a job. I've trained
in floristry in London and worked in florist shops in London and Bristol.
I absolutely love what I do.
At Webb & Farrer, I style flowers
by working with their natural
beauty. Listening to what
you need and understanding
the look you'd like from your
flowers is a huge part of the
job and is as important as
making the floral